My name is Pete, and I am the founder and owner of Marketingbypete.com. I have worked in the Marketing industry for over 30 years. I have a Bachelor of Business in Marketing from Swinburne University in Melbourne. I am a great believer that in order to call yourself a Marketer you have to be qualified and have a Marketing degree. To be a Lawyer you have to have a Law degree and to become a doctor you have to have a medical degree. Marketing is no different!
Having worked in Marketing roles for Nike and Adidas and Marketing and Sales roles for Triple M Radio Melbourne, Racing and Sport 927 and Light FM, I have the experience and Marketing know how to provide valuable Marketing advice to my clients. I have also held senior Marketing roles in the Menswear fashion industry and the Automotive industry.
Another area where I have had extensive experience is in the Not-for-Profit sector. I have worked with such organisations as Scripture Union Victoria and Careline Connections. Not for Profits have limited budgets and every Marketing dollar needs to be squeezed out of every donation dollar. That means your Marketing skills need to be turned up to a higher level to keep these Not for Profits operating at a healthy financial level. I have achieved these levels with my Not-for-Profit clients.