I have noticed during this covid pandemic that some savvy companies are strategically placing there logos on facemasks.
With the compulsory wearing of masks in many parts of the world this space has been seen by some companies as a new unofficial billboard.
Don’t get me wrong….masks have been proven as an effective measure to help stop the spread of the virus but I have observed a real synergy between providing an essential item during these times and a opportunity to promote brands and causes.
Have a great day in Marketing
Cheers
Pete