By Peter O’ Brien In early 2024 Marketing Executives at ARN in Sydney made a decision to broadcast the Sydney based Kyle & Jackie O show into Melbourne. There was much fanfare at the launch with Kyle Sandilands saying that the show would be number one in Melbourne by the end of 2024, Doomed fromContinue reading “Is the Kyle & Jackie O move to Melbourne a massive Marketing f^&kup?”
Category Archives: Marketing
THE EVOLUTION OF A BRAND
By Peter O’ Brien INTRODUCTION Brands are everywhere and dominate our everyday lives. But where does a worldwide brand originate from? When does that brand become so known that it can be represented by a single logo or Acronym! BIRTH OF A BRAND The birth of a brand is when a company or product takeContinue reading “THE EVOLUTION OF A BRAND”
HAS THE JAGUAR BRAND RELAUNCH RUINED THE JAGUAR BRAND FOREVER?
By Peter O’ Brien Jaguar recently made a decision to go for a complete relaunch of its iconic Jaguar logo. Jaguar was first born in 1922 in Blackpool, England. Jaguar was positioned as a luxury car brand with a unique jumping jaguar animal as its logo. Late in 2024 Jaguar debuted its new logo andContinue reading “HAS THE JAGUAR BRAND RELAUNCH RUINED THE JAGUAR BRAND FOREVER?”
THE VOTE YES CAMPAIGN WAS THE BIGGEST MARKETING FAILURE IN OVER 30 YEARS!
The Voice campaign failed last year with a 32 % result. The referendum was a Marketing campaign because unlike a state of federal election there was no reliance on preferences! Over $500 million of taxpayer money was spent on The Voice. If the Voice were a consumer product, then only 32 % of the stockContinue reading “THE VOTE YES CAMPAIGN WAS THE BIGGEST MARKETING FAILURE IN OVER 30 YEARS!”
Are slogans important in Marketing?
The short answer is Yes! Slogans can be used to effectively grab the attention of the audience it is trying to reach. A catchy slogan can effectively draw attention to the brand and its products. A phrase with a meaning strikes more of a chord with the customer than just the brand name alone. AContinue reading “Are slogans important in Marketing?”
Melbourne v Sydney. From a branding perspective who is the winner?
Being a proud Melbournian I could be bias and say that when it comes to the battle of brand recognition on the world stage that Melbourne is the winner! As a professional marketer I have to be as objective as possible to give a true account of this world branding positioning between Melbourne and Sydney.Continue reading “Melbourne v Sydney. From a branding perspective who is the winner?”
How the Michael Jordan brand propelled Nike in Australia in the 1990’s.
Starting my marketing career as young assistant Product Manager at Nike Australia ( John D. Trading) in 1990 it was very clear that Reebok was the dominant brand in Australia due to the strength of the aerobics market at the time. I was quickly became aware that Michael Jordan was growing in stature and prominenceContinue reading “How the Michael Jordan brand propelled Nike in Australia in the 1990’s.”
What is a U S P?
A USP or Unique Selling Proposition is the stand out benefit exhibited by a company, service, product or brand that allows it to stand out from its competitors. The USP is that unique feature that makes you better than your competition. A USP should be unique from you competition and valued and appealing to yourContinue reading “What is a U S P?”
Succinct branding…How important is it?
Really important I think! Look at some of the major brands in the world and how they utilise and protect there brands. After a period of time really high profile brands start to drop the slogans and just concentrate on the actual brand and it becomes like a stamp on everything they present to theContinue reading “Succinct branding…How important is it?”
Are jingles an effective form of advertising?
You had better believe it! How many times have you been somewhere and heard a song and suddenly memories of what you were doing in your life when that song was first a hit come flooding back. It’s the same with a really good jingle. Although at the time you might have found it repetitiveContinue reading “Are jingles an effective form of advertising?”