A USP or Unique Selling Proposition is the stand out benefit exhibited by a company, service, product or brand that allows it to stand out from its competitors.
The USP is that unique feature that makes you better than your competition.
A USP should be unique from you competition and valued and appealing to your target audience but you need to be able to deliver it day in and day out!
Examples of USP phrases
THE NORTH FACE-“products that last a lifetime”
TIFFANY & Co-“The right one is worth waiting for”
SADDLEBACK’S LEATHER-They’ll fight over it when your dead”
COCA COLA-“It’s the real thing”
BMW- “The ultimate driving machine”
GILLETTE-‘The best a man can get”
A company’s USP is like the marketing pinnacle in that it will ultimately drive customers to your door.
HOW DO YOU IDENTIFY YOUR USP?
You really need to work out what the market wants and identify what areas your competitors are not addressing and ultimately deliver to those areas.
Have a great day in Marketing,
Cheers
Pete
@marketingbypete