Being a proud Melbournian I could be bias and say that when it comes to the battle of brand recognition on the world stage that Melbourne is the winner! As a professional marketer I have to be as objective as possible to give a true account of this world branding positioning between Melbourne and Sydney.
Melbourne is known as the true sporting capital of Australia with world class events such as The Australian Open Tennis, the AFL Grand Final, Formula One Grand Prix and of course the world famous Melbourne Cup. All of these events are world class putting Melbourne on the world stage.
Sydney however rules when it comes to the the Sydney Harbour Bridge and the Opera House. Both are seen as true Australian landmarks are are recognised around the world. As branding assets showcasing Sydney and Australia they truly rule in this area.
Melbourne, although busting with world class events has missed the landmark opportunity. There isn’t one true optical image that defines Melbourne on the world stage. Sydney, although it pains me to say has a distinct advantage over Melbourne when it comes to brand recognition around the world.
Have a great day in Marketing,
Cheers
Pete