The short answer is Yes!
Slogans can be used to effectively grab the attention of the audience it is trying to reach. A catchy slogan can effectively draw attention to the brand and its products.
A phrase with a meaning strikes more of a chord with the customer than just the brand name alone. A good slogan not only gives the customer a signal that your brand is in it for the long haul but tells them what the brand stands for.
Examples of some catchy slogans
Nike-“Just DO IT”
Hungry Jacks-“The burgers are better at Hungry Jacks”
Mc Donald’s-“I’m lovin it”
KFC-“Finger Lickin’ Good”
How do you measure how effective a slogan is?
I believe the best way to measure a slogans effectiveness is to evaluate how much mind share the slogan commands and how effective the slogan actually drives the brand.
To explain this further I use the example of Nike. When I worked for Nike Australia in the early 1990’s the slogan was Just Do It! Nike was a rapidly growing brand at the time but wasn’t strong enough to stand alone. The brand needed a strong slogan to drive effective cut through on the world stage and the slogan “Just Do IT’ provided that brand leverage for Nike.
Today the Nike brand with the “Swoosh” logo stands alone.
Have a great day in Marketing
Pete