You had better believe it!
How many times have you been somewhere and heard a song and suddenly memories of what you were doing in your life when that song was first a hit come flooding back.
It’s the same with a really good jingle. Although at the time you might have found it repetitive or annoying it still is cemented in your mind . As a middle aged guy I sometimes see brands that were launched from the past and I can still remember the jingles they used although they have long been shelved in the advertising archives.
Having worked in radio advertising for many years clients used to always ask me…Should we outlay money and develop a jingle? My response was always a positive “yes” especially if they planned to have a long relationship with radio listeners.
I believe jingles are an effective form of advertising because jingles reinforce positive aspects associated with a really strong brand image.
Have a great day in Marketing,
Cheers
Pete