Category Archives: Marketing

I have noticed during this covid pandemic that some savvy companies are strategically placing there logos on facemasks. With the compulsory wearing of masks in many parts of the world this space has been seen by some companies as a new unofficial billboard. Don’t get me wrong….masks have been proven as an effective measure toContinue reading “Branding on Face Masks!”

You bet you do!! I remember when an airline took over the naming rites sponsorship of a large sporting stadium in Melbourne Australia a number of years ago. With the city having a very strong sports loving population the airlines name started to be on everyone’s lips in pubs and restaurant. If there was aContinue reading “Do you get true brand leverage from naming rites sponsorships?”

Recently there was electrical works on my nature strip outside the front of my house. While the workmen were digging up the grass I asked them if they intended to clean up after they had finished the job…. ie replace the top soil and plant new grass. They said they would however I remained skepticalContinue reading “Even the little things count when it comes to effective Marketing!”

With the recent launch of the first Rolling Stones flagship retail store in London recently it looks like you can get satisfaction from strong branding. Who would of thought that the famous tongue image would be the branding anchor for a range of products sold throughout the store. Consistent branding has always been a ticketContinue reading “You can get satisfaction from smart branding!”

A great way to really connect with your potential customer is to use clear and concise language that really stops a potential customer in there tracks.